Celebrity inspiration: Neon sari
“Neon is huge right now,” says Vogue fashion director Anaita Shroff Adajania, who styled the actress for the film’s promotional tour. “It’s been creeping into ethnic wear for a while, often in the form of a single streak of colour on a neutral lehenga or sari. Though, if you’ve ever visited the local markets in Mumbai, you’ll realize that Maharashtrian women have been wearing bold neon saris for a while now.”
Padukone’s look, she adds, was meant to be a fresh spin on day wear, so her hair was styled into a high ponytail.
The Chennai Express star isn’t the only A-lister for whom neon works for traditional Indian wear.
Trend-setter Sonam Kapoor was the first to get her hands on Masaba Gupta’s first collection for sari label Satya Paul. She was spotted a few days after the collection debuted at fashion week in Delhi in March wearing a neon lipstick-print sari with a Peter Pan collar blouse.
Actresses Kajal and Priyanka Chopra both took the plunge in Manish Malhotra, with Kajal opting for a subtle accent on a charcoal sari while Chopra embraced through colour neon, toned down with a pewter bikini choli.