This year marks the 30th anniversary of one of the most iconic designer labels in the country. Looking to make it a memorable one, Satya Paul has now collaborated with celebrity interior designer and film producer Gauri Khan for their Spring-Summer 2015 collection. Until recently, the brand’s creative team was steered by fashion designer Masaba Gupta and her last collection, “Disney MonoPop”, is still fresh in memory.
A fashionista in her own right — whose love for bodycon dresses and animal prints is well known — Khan’s debut collection is called “A Tropical Wonder”. Ask her about the inspiration behind the collection and Khan says, “Balancing the workplace and home while pursuing creative channels has kept me busy for a while. I think that’s what triggered the idea of this collection. I wanted to recreate that ease and fantasy that a holiday promises.”
Developed along the lines of a cruise collection, “A Tropical Wonder” explores exotic prints which have been rendered on casual and occasional wear separates such as sheer tunics, flowing kaftans, shift dresses and fluid saris. The colour palette, true to the theme, brings in a mix of aqua tones, breezy pastels and fresh citrus hues interpreted in the brand’s signature style of abstract art and digital painting.
For the collection, Bollywood’s first lady admits she dipped into her own wardrobe. “The collection showcases a distinctive aspect of my own personal style which is pared down, comfortable yet very feminine. Satya Paul has a unique take on design and through this collection I wanted to showcase a more effortless side to the brand,” says Khan. She even features in the advertising campaign for Spring-Summer 2015 wearing saris from the line.
While Khan is non-committal on whether she plans to launch her own fashion label some day, this year-long association with the brand will hopefully result in more than one collection. “I think this year has a lot of interesting projects lined up and at this point I’m excited to see what comes of leading the design direction at Satya Paul,” she says.
The range will be retailed across Satya Paul flagship stores starting this month with prices beginning from Rs 10,995.