Pakistani designers join India Bridal Fashion Week
For the first time since its inception in 2010, India Bridal Fashion Week (IBFW) will include designers from Pakistan who share a common craft heritage of bridal couture embellishment and embroidery.
This year, the Pakistan Fashion Design Council (PFDC) has arranged for its biggest names in bridal couture to join the roster alongside Tarun Tahiliani, Suneet Varma, Rohit Bal and Anamika Khanna in Delhi from July 23 to 28.
Though most of the Pakistani designers — Khadijah Shah of Elan, Maheen Kardar Ali of Karma, Sania Maskatiya — already stock their labels at the PFDC’s The Boulevard boutique in the capital, this is the first time their collections will be displayed as part of an Indian fashion week.
“We had an independent fashion show (in Delhi) in September last year when we opened the store. Now, we want the quality of our Pakistani designers to be comparable to the established names in India, which is why we decided to participate in the bridal week,” explains Mini Bindra, the entrepreneurial spirit behind The Boulevard.
Though the Pakistani designers and their creations won’t be seen on the ramp — “all the show slots were full,” explains Bindra — customers can set up personal appointments with the couturiers or just browse the collection at the Bridal Luxury Couture Exposition, organized by the IBFW at the same venue, The Grand hotel.
With prices starting at Rs 50,000 and Pakistani designers flying in to meet clients, Bindra anticipates a wave of interested buyers.
“The Indian market is opening up to Pakistani design influences,” she says. “When we first entered the market, it was rare for bridal designs to feature pastel colours. But from what I’ve heard, this time at the IBFW, even Indian designers are using lighter hues in their collection.”