Shyamal and Bhumika’s guide to shopping bridal wear online
The crowd loves Shyamal and Bhumika; their 1-million+ followers on Facebook are a clear testament to the fact. In a country teeming with myriads of options for festive clothing, what is it that Shyamal and Bhumika Shodhan have that the rest have still not caught up with? Having stocked online with exclusively.in, they went live with their shopping websiteshyamalbhumika.in recently. Vogue ventures further to ask the experts about how to invest in bridal couture without actually setting foot in a store.
How does one go about buying ethnic wear online?
One should go occasion wise and order something that suits their skin tone, body shape and is delivered within the given time frame. One should also see the responsiveness of the online design team in terms of alteration, exchange or any other queries.
How does one pick the right size and fit?
The right size is one of the most important aspects to look at while ordering online. Our design team gives the shopper step by step guidance on how to measure and send across the right size to us. Alongside each outfit we have a fit type and a size description as well.
How do you recommend picking the right colour?
One needs to be careful while buying the right colour online. Outfits can be presented very well and it could be difficult to choose the right color as a lot depends on quality of lighting in the photo. One should generally choose colours that suit their skin tone and be ready for a five to ten percent variation in the tone of colour. Colours mentioned along each outfit could be matching to a Pantone colour chart, thereby avoiding any confusion due to difference in computer screen resolutions.
What are some of your best selling pieces online?
Our ‘Mystical Garden’ collection, which is well received globally, is one of the best selling collections online. A lot of brides and grooms who can’t travel to India are even able to customize, purchase, order or inquire about our collections with our design team through extensive research and a detailed email exchange.
Bridal couture is the average Indian woman’s weakness and this label has what it takes to keep women both on the mainland and abroad happy.