To Mumbai, with Love

Over the years, Bridal Asia has carved a place for itself in the country’s fashion exposition scene that is already crowded with back-to-back fashion weeks. Steered by Delhi-based entrepreneur Divya Gurwara, it is today a plump, albeit carefully curated showcase of both leading designer brands and emerging talent in the wedding and fashion space. One of Gurwara’s winning mantras has been the fact that she has stayed true to the wedding theme of the exposition. Having held successful editions in London, Dubai and Pakistan, apart from hometown Delhi and Kolkata, it is surprising that it took the entrepreneur 16 years to bring the show to Mumbai.

Gurwara says the timing had to be right. “Ours is a couture heavy showcase that has been primarily targeting north Indian clients. While we have had constant increase in visitors from Mumbai as well, it only seemed fair to bring an exclusive edition when we were ready with an appropriate showcase,” says Gurwara.

The three-day Mumbai edition, which rolls out on April 10, could have taken longer had it not been steered by Gurwara’s 25-year-old son Dhruv Gurwara, who has now joined his mother in the business. “This is his initiative really. Being young and buzzing with ideas, he has put it all together,” says Gurwara.

The 17th edition keeps in mind a summer bride. “So far the collections showcased at Bridal Asia have mostly been about autumn-winter, given the audience we were catering too. The Mumbai edition brings in designer spring summer collections along with a showcase by our wedding vendors,” informs Gurwara. The show will see veteran designers such as Tarun Tahiliani, Pallavi Jaikishan, Rohit Bal, Manish Arora and Shane & Falguni Peacock present their collections along with Tanvi Kedia, Swati Ubroi, SVA by Sonam & Paras Modi, Sonali Gupta and Sejal Kanoi among the young names. “In my interactions from people in the city and experiences so far, I think the Mumbai bride is more experimental. She seems bold in her choices and I think the collections that would be presented at the show will appeal to her sensibilities,” says Gurwara.